CASINO OPERATIONS MANAGEMENT
$100.00
Description
In 19 major chapters, the authors cover the Premium Player segmen, Currency Reporting, Casino Cage and Credit Collections, Slot Management, Introduction to Table Games, Table Game Operations and Casino Accounting. The section on Slot Management covers floor configuration, the floor layout and customer behavior, how to determine slot win and the importance of hit frequency. The casino marketing chapter explains slot clubs, cash mail or direct marketing promotions offering cash incentives, a look at food loss leaders, drawing based promotions and an examination of why a customer chooses one casino over others. 404 Pgs. 2004 hardcover
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